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Former Salesforce Marketing Cloud Executive Bryan Wade Joins Sigstr as CEO

Sigstr founder Dan Hanrahan to lead strategic partnerships

INDIANAPOLIS–(BUSINESS WIRE)–Sigstr, a SaaS application for corporate email personalization, is pleased to announce former Salesforce Marketing Cloud chief product officer Bryan Wade is joining Sigstr as chief executive officer. Sigstr’s founder Dan Hanrahan will remain with the company as President and shift his focus to leading strategic partnerships and enterprise relationships for the company.

“Corporate email is undergoing a major transformation, and Sigstr is poised to help marketers leverage corporate email as a new marketing channel,” said incoming Sigstr CEO Bryan Wade. “My vision is to build the next frontier for email personalization, allowing the corporate marketer to control and personalize employee email from the subject line to the signature.”

With 12 years of marketing SaaS experience, Wade joins Sigstr from Salesforce Marketing Cloud where he served as chief product officer. During his tenure at Salesforce Marketing Cloud, Wade oversaw all product management, product marketing and go-to-market strategy, in addition to shaping product vision and user experience for the Marketing Cloud.

“Bryan is an experienced product-focused leader and email evangelist. He’s also a person I trust and someone enterprise marketers look to as a thought leader,” said Sigstr Founder Dan Hanrahan. “His leadership helped ExactTarget and Salesforce achieve industry-leading status and I’m honored to have someone of his caliber leading Sigstr. He’s really the perfect person to propel Sigstr to the next level and beyond.”

“Bryan is a very talented and action-oriented leader who played a key role in helping ExactTarget and Salesforce become the digital marketing cloud leader,” said High Alpha Managing Partner Scott Dorsey. “I am thrilled to see Bryan join Dan and the Sigstr team with the dream of building another marketing tech leader in Indy.”

This announcement follows Sigstr’s notable growth in 2016, including a 550 percent increase in annual recurring revenue, the addition of noteworthy customers like the Indiana Pacers and the introduction of Dynamic Campaigns. To learn more about Sigstr and Bryan Wade, visit Sigstr.com.

For more from Bryan Wade about his move to Sigstr, please visit the Sigstr blog.

About Sigstr

Sigstr unlocks employee email, like Gmail and Outlook, as an owned channel by providing simple, central control over your company’s email signature. The SaaS product drives brand compliance and delivers real marketing ROI. Sigstr customers, like Angie’s List, Invoca, Terminus, United Way, Act-On and the Indiana Pacers, among others, use clickable call-to-action banners to bring awareness and encourage engagement for key events, case studies, product updates, job opportunities and internal communication. Sigstr is a High Alpha portfolio company. For more information visit www.sigstr.com or connect with Sigstr on Twitter, Facebook or LinkedIn.