From David Skok of Matrix Partners
His presentation gives CEOs a number of key areas and metrics to focus on in their funnels to fuel SaaS success—both for self-service and AE-driven businesses. Below are his 12 key levers and the full deck.
12 Key Levers:
- Product/Market fit
- Top of the funnel flow
- Conversion rate
- CAC (customer acquisition cost)
- Number of sales people
- PPR (productivity per rep)
- Getting enough leads
- Customer retention rate
- Dollar retention rate
- Months to recover CAC
- Recruiting, onboarding & management
You can also find David’s 2016 SaaStr Annual presentation here.