12 Key Levers of SaaS Success

by Drew Beechler - Director of Marketing

From David Skok of Matrix Partners

David Skok of forEntrepreneurs and Matrix Partners gave a fantastic presentation at SaaStr Annual 2017 last month titled 12 Key Levers of SaaS Success.

His presentation gives CEOs a number of key areas and metrics to focus on in their funnels to fuel SaaS success—both for self-service and AE-driven businesses. Below are his 12 key levers and the full deck.

12 Key Levers:

  1. Product/Market fit
  2. Top of the funnel flow
  3. Conversion rate
  4. CAC (customer acquisition cost)
  5. Number of sales people
  6. PPR (productivity per rep)
  7. Getting enough leads
  8. Pricing
  9. Customer retention rate
  10. Dollar retention rate
  11. Months to recover CAC
  12. Recruiting, onboarding & management

You can also find David’s 2016 SaaStr Annual presentation here.

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