Library

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Top 10 Lessons From Season Two of Speaker Series Rewind

For those unfamiliar with our podcast, each week, we revisit our favorite interviews from High Alpha Speaker Series events. In…
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Building the Muscle: Why Early Stage Startups Should Focus on Retention

Like all early stage startups, the studio companies launched at High Alpha are focused on finding product-market fit from the…
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Speaker Series Recap: Building Companies Engineered for Both Growth and Good

On April 14th, 2022, Jon Zieger and Ragavan Srinivasan sat down with High Alpha Partner Eric Tobias for an interview…
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Top Takeaways From High Alpha’s 2022 Marketing Flight School

On Thursday, March 24th, we hosted our first flight school of 2022. More than 40 marketing leaders from the High…
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The 6 Components of an Effective Visual Identity Rubric

How do you determine what makes a strong visual identity? Here at High Alpha, we have 3 core values: Move…
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High Alpha CEO Spotlight: Christopher Shutts, Co-Founder and CEO of Logik.io

This article is part of High Alpha’s CEO Spotlight series. We regularly sit down with High Alpha portfolio CEOs and…
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Up-front Payments: Fueling SaaS Growth Without Dilution

For High Alpha portfolio companies and other SaaS startups, an intense focus is placed on Annual Recurring Revenue (ARR). Investors…
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A Simple Yet Effective B2B Content Strategy for Early-Stage Startups

Creating a content strategy from scratch as a startup is intimidating. Where do we start? Which keywords do we target?…
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Season Two Of Speaker Series Rewind Is Taking Flight

Mark your calendars because Speaker Series Rewind is back for a second season.  For those unfamiliar with our podcast, each week, we…
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Meet Concept Lab: High Alpha’s Team Dedicated to Creating Business Ideas

At High Alpha, we’re in the business of creating businesses. So, how does our team repeatedly build conviction around the…
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What We Learned From Our First Speaker Series of 2022 with Ryan Barretto, President at Sprout Social

On January 27th, 2022, Ryan Barretto, President at Sprout Social, sat down with High Alpha Managing Partner Scott Dorsey for…
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What comes first, the customer or the product?

The deck is stacked against new companies, with 90 percent of startups destined to fail. Why? The number one reason…
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High Alpha CEO Spotlight: Mitch Causey, Co-Founder and CEO of Demandwell

This article is part of High Alpha’s CEO Spotlight series. We regularly sit down with High Alpha portfolio CEOs and…
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Top 10 Lessons From Season One of Speaker Series Rewind

Sometimes the best ideas come from people beyond your everyday network or industry. That’s why we host a monthly Speaker…
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Raising Your Next Funding Round? Here’s Advice From 3 Successful High Alpha CEOs (Part 3)

This is the final blog in a three-part series by High Alpha’s Senior Financial Analyst Maddy Cutler. Read the first…
woman on computer documenting brand
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5 Big Business Benefits of Documenting Your Brand as a Startup

Between talking to customers, building a product the market wants and needs, finding and hiring top talent, meeting with investors,…
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A Guide to Churn Rate, Formulas, and Two Big Factors That Skew Numbers

Churn rate metrics are getting a lot of hype in the subscription and B2B SaaS world lately. Annual recurring revenue…
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Creating SaaS Businesses in Response to the Pandemic and Future of Work

At High Alpha, we’re laser-focused on launching companies that solve pressing challenges for businesses. And over the last 18+ months,…
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