Article - 03.31.2004.01.20 The SaaS Tech Stack: Technologies We Use to Build High-Growth Startups As we launch new B2B SaaS companies at High Alpha, our goal is to make early decisions that de-risk our…
Article - 03.24.2003.24.20 Why Brand Matters for B2B Marketers—And How to Market It I believe that the way most SaaS companies launch their marketing function today is incredibly inefficient. For many, marketing and…
Article - 03.17.2003.09.20 Product-Led Growth for Startups While the term “product-led growth” is becoming a more widely-known business term outside of textbooks (thanks to pioneers like Slack…
Article - 03.12.2003.12.20 The 9 Most Impactful Demand Generation Best Practices Demand generation will continue to be a rapidly-evolving discipline within SaaS companies that requires the unique blend of science and…
Article - 03.11.2003.11.20 Why High Alpha Invested in Woven Marc Andreessen famously stated in 2011 that “software is eating the world.” Marc was right — and it’s hard to…
Article - 02.26.2002.26.20 CEO Spotlight: Andrew Sawyer of Cured This article is part of High Alpha’s CEO Spotlight series. We regularly sit down with High Alpha portfolio CEOs and…
Article - 01.29.2001.29.20 Why High Alpha Invested in Podchaser Maybe you haven’t heard. Actually, you probably have — heard a podcast, I mean. Edison Research estimates that 51% of…
Article - 01.28.2001.28.20 6 Things I Learned From My First Year In a Startup Five months into my startup journey, I shared 5 Practical Skills to Bring To Your First Startup. I learned so…
Article - 01.14.2001.14.20 4 Principles for Scaling Your Demand Generation Engine As B2B companies begin to lay the foundation for their marketing efforts, it’s often executed in a ‘point and shoot’…
Article - 01.08.2001.08.20 2020 Tech Trends and Predictions From High Alpha Where should SaaS operators and founders focus in 2020? What steps should they take to make 2020 a year of…
Article - 01.02.2001.02.20 How Product-Led Growth Teams Use Data Science to Uplevel Their Tech Stacks Over the last decade, a new paradigm called product-led growth (PLG) has emerged as a way for SaaS companies to…
Article - 12.18.1901.03.20 Top 10 Lessons from 10 Speaker Series in 2019 At High Alpha, events are a huge part of our marketing strategy. Beyond marketing, they also give us a chance…
Article - 12.10.1901.02.20 Top Takeaways from Startup IQ: Lessons in Fundraising, a Blue Angels Event Blue Angels, a portfolio-wide women’s development group at High Alpha, aims to help the women of High Alpha build deeper…
Article - 11.26.1912.13.19 Lessons From 4 Years of High Alpha Sprint Weeks We just wrapped up our 16th Sprint Week at High Alpha. We shut down our office, split into cross-functional teams,…
Article - 10.31.1901.02.20 5 Marketing Tips Every Startup Founder Needs to Know At High Alpha, we’ve launched 17 companies, taking concepts and turning them into products, building their marketing foundations along with…
Article - 10.24.1901.02.20 Expansion SaaS Benchmarks: Key Learnings on Product-Led Growth Adoption OpenView Venture Partners recently released their 2019 Expansion SaaS Benchmarks report, which surveyed more than 500 SaaS operators on a…
Article - 10.16.1901.02.20 So You Want to Sponsor a Conference? The Ultimate Guide for Startup Marketers So you want to sponsor a conference? For startups, that’s a big decision with equally high risk as reward. There’s a…
Article - 10.10.1901.02.20 What to Think About When Hosting Your First User Conference Start here if you’re thinking about hosting your own software user conference. Last week, we hosted a group of leaders…
Flight School - 02.07.2002.07.20 Top Takeaways from High Alpha’s 2020 Marketing Flight School On Wednesday, January 29, we hosted our first Flight School of 2020. More than 60 marketing leaders from around the…
Speaker Series - 01.22.2002.12.20 Randall and Deborah Tobias Former Chairman and CEO of Eli Lilly and Company; Director of European Sales Operations, Juniper Networks
Speaker Series - 11.14.1912.11.19 Allison Melangton Senior Vice President, Hulman Motorsports Corporation
Leadership Forum - 11.14.1912.05.19 Leadership Forum 2019: Lessons for Emerging Leaders On Thursday, October 31, High Alpha hosted its second annual Leadership Forum. This annual event focuses on developing emerging leaders…
Speaker Series - 10.17.1911.19.19 Mitch Daniels President of Purdue University and former Governor of Indiana
Flight School - 08.23.1912.04.19 4 Key Takeaways From Finance Flight School 2019 by Cort Post – Sr. Finance Analyst Last week, we hosted our second annual Finance Flight School, a half-day filled…
Flight School - 04.26.1911.15.19 Top Takeaways from Product Flight School 2019 On Thursday, April 25th, we hosted the 2019 High Alpha Product Flight School. Product Flight School brought together 100+ engineers,…
