Article - 01.14.2001.14.20 4 Principles for Scaling Your Demand Generation Engine As B2B companies begin to lay the foundation for their marketing efforts, it’s often executed in a ‘point and shoot’…
Article - 01.08.2001.08.20 2020 Tech Trends and Predictions From High Alpha Where should SaaS operators and founders focus in 2020? What steps should they take to make 2020 a year of…
Article - 01.02.2001.02.20 How Product-Led Growth Teams Use Data Science to Uplevel Their Tech Stacks Over the last decade, a new paradigm called product-led growth (PLG) has emerged as a way for SaaS companies to…
Article - 12.18.1901.03.20 Top 10 Lessons from 10 Speaker Series in 2019 At High Alpha, events are a huge part of our marketing strategy. Beyond marketing, they also give us a chance…
Article - 12.10.1901.02.20 Top Takeaways from Startup IQ: Lessons in Fundraising, a Blue Angels Event Blue Angels, a portfolio-wide women’s development group at High Alpha, aims to help the women of High Alpha build deeper…
Article - 11.26.1912.13.19 Lessons From 4 Years of High Alpha Sprint Weeks We just wrapped up our 16th Sprint Week at High Alpha. We shut down our office, split into cross-functional teams,…
Article - 10.31.1901.02.20 5 Marketing Tips Every Startup Founder Needs to Know At High Alpha, we’ve launched 17 companies, taking concepts and turning them into products, building their marketing foundations along with…
Article - 10.24.1901.02.20 Expansion SaaS Benchmarks: Key Learnings on Product-Led Growth Adoption OpenView Venture Partners recently released their 2019 Expansion SaaS Benchmarks report, which surveyed more than 500 SaaS operators on a…
Article - 10.16.1901.02.20 So You Want to Sponsor a Conference? The Ultimate Guide for Startup Marketers So you want to sponsor a conference? For startups, that’s a big decision with equally high risk as reward. There’s a…
Article - 10.10.1901.02.20 What to Think About When Hosting Your First User Conference Start here if you’re thinking about hosting your own software user conference. Last week, we hosted a group of leaders…
Article - 10.03.1912.12.19 Why Building for Scale and Creating Benchmarks Matters One of my favorite quotes about leading a category comes from High Alpha’s Scott Dorsey: “Customers want to buy from category…
Article - 09.29.1901.02.20 Why Zylo’s Series B Matters Today is a special day for us at High Alpha as Zylo, our very first studio company, announces the successful…
Article - 09.17.1912.12.19 G2 Reach 2019 Recap: Relationships, Trust, and High Alpha Capital Galore Excess choice. Over-selling. Over-marketing. Today’s buyers are faced with so many options that they don’t know where to look or…
Article - 09.09.1911.20.19 Why High Alpha Invested in Superside and the Future of Work Freelancers in the U.S. spent more than one billion hours freelancing last week — yes, just last week. Of those freelancers, 64%…
Article - 08.28.1912.12.19 How Pattern89 Growth Hacked Their Marketing to Get 4x the Leads in 2 Months A wise man once said, “Mo money, mo problems.” He was right. For marketers, however, the biggest problem of all is…
Article - 08.19.1912.12.19 3 Reasons More Investors Are Turning to the Midwest We’re currently in the middle of the longest bull run market in history, meaning investors have more money to invest…
Article - 07.31.1912.12.19 4 Key Trends Impacting the Midwest Venture Landscape The Midwest accounts for $2.7 trillion in GDP, is home to more than 52 million people, and houses more than…
Article - 06.24.1912.12.19 Streaming Data from the Universe with Apache Kafka How astronomers deploy real-time pipelines to distribute data from the millions of objects discovered each night by modern telescopes You…
Speaker Series - 11.14.1912.11.19 Allison Melangton Senior Vice President, Hulman Motorsports Corporation
Leadership Forum - 11.14.1912.05.19 Leadership Forum 2019: Lessons for Emerging Leaders On Thursday, October 31, High Alpha hosted its second annual Leadership Forum. This annual event focuses on developing emerging leaders…
Speaker Series - 10.17.1911.19.19 Mitch Daniels President of Purdue University and former Governor of Indiana
Flight School - 08.23.1912.04.19 4 Key Takeaways From Finance Flight School 2019 by Cort Post – Sr. Finance Analyst Last week, we hosted our second annual Finance Flight School, a half-day filled…
Flight School - 04.26.1911.15.19 Top Takeaways from Product Flight School 2019 On Thursday, April 25th, we hosted the 2019 High Alpha Product Flight School. Product Flight School brought together 100+ engineers,…
Alloy Conference - 04.03.1911.24.19 A New Model for Entrepreneurship: The Venture Studio With David Cohen, Julie Sandler, Joe Gerber, and Kristian Andersen Alloy is an annual invite-only event that brings together investors, startups,…
Alloy Conference - 03.27.1911.24.19 Beyond Innovation Theater With David Horowitz, Ian Small, Dave Knox, Lisa Coca, and Mike Fitzgerald Alloy is an annual invite-only event that brings…
