Article - 02.26.2006.17.20 CEO Spotlight: Andrew Sawyer of Cured This article is part of High Alpha’s CEO Spotlight series. We regularly sit down with the High Alpha venture studio‘s…
Article - 01.29.2001.29.20 Why High Alpha Invested in Podchaser Maybe you haven’t heard. Actually, you probably have — heard a podcast, I mean. Edison Research estimates that 51% of…
Article - 01.28.2001.28.20 6 Things I Learned From My First Year In a Startup Five months into my startup journey, I shared 5 Practical Skills to Bring To Your First Startup. I learned so…
Article - 01.14.2001.14.20 4 Principles for Scaling Your Demand Generation Engine As B2B companies begin to lay the foundation for their marketing efforts, it’s often executed in a ‘point and shoot’…
Article - 01.08.2005.18.20 2020 Tech Trends and Predictions From High Alpha Where should SaaS operators and founders focus in 2020? What steps should they take to make 2020 a year of…
Article - 01.02.2008.18.20 How Product-Led Growth Teams Use Data Science to Uplevel Their Tech Stacks Over the last decade, a new paradigm called product-led growth (PLG) has emerged as a way for SaaS companies to…
Article - 12.18.1901.03.20 Top 10 Lessons from 10 Speaker Series in 2019 At High Alpha, events are a huge part of our marketing strategy. Beyond marketing, they also give us a chance…
Article - 12.10.1908.18.20 Top Takeaways from Startup IQ: Lessons in Fundraising, a Blue Angels Event Blue Angels, a portfolio-wide women’s development group at High Alpha, aims to help the women of High Alpha build deeper…
Article - 11.26.1912.13.19 Lessons From 4 Years of High Alpha Sprint Weeks We just wrapped up our 16th Sprint Week at High Alpha. We shut down our office, split into cross-functional teams,…
Article - 10.31.1901.02.20 5 Marketing Tips Every Startup Founder Needs to Know At High Alpha, we’ve launched 17 companies, taking concepts and turning them into products, building their marketing foundations along with…
Article - 10.24.1908.18.20 Expansion SaaS Benchmarks: Key Learnings on Product-Led Growth Adoption OpenView Venture Partners recently released their 2019 Expansion SaaS Benchmarks report, which surveyed more than 500 SaaS operators on a…
Article - 10.16.1901.02.20 So You Want to Sponsor a Conference? The Ultimate Guide for Startup Marketers So you want to sponsor a conference? For startups, that’s a big decision with equally high risk as reward. There’s a…
Article - 10.10.1901.02.20 What to Think About When Hosting Your First User Conference Start here if you’re thinking about hosting your own software user conference. Last week, we hosted a group of leaders…
Article - 10.03.1912.12.19 Why Building for Scale and Creating Benchmarks Matters One of my favorite quotes about leading a category comes from High Alpha’s Scott Dorsey: “Customers want to buy from category…
Article - 09.29.1906.17.20 Why Zylo’s Series B Matters Today is a special day for us at High Alpha as Zylo, our very first studio company, announces the successful…
Article - 09.17.1912.12.19 G2 Reach 2019 Recap: Relationships, Trust, and High Alpha Capital Galore Excess choice. Over-selling. Over-marketing. Today’s buyers are faced with so many options that they don’t know where to look or…
Article - 09.09.1911.20.19 Why High Alpha Invested in Superside and the Future of Work Freelancers in the U.S. spent more than one billion hours freelancing last week — yes, just last week. Of those freelancers, 64%…
Article - 08.28.1912.12.19 How Pattern89 Growth Hacked Their Marketing to Get 4x the Leads in 2 Months A wise man once said, “Mo money, mo problems.” He was right. For marketers, however, the biggest problem of all is…
Speaker Series - 10.21.2010.21.20 Bonita C. Stewart & Jacqueline Adams VP, Global Partnerships at Google; Founder, J Adams Strategic Communications
Flight School - 09.10.2009.10.20 Sales Flight School 2020: ABM, PLG, and Scaling Behavior By Jennifer Linehan, Head of Partnerships On August 26, we hosted our first-ever virtual Sales Flight School. We brought together…
Flight School - 08.31.2008.31.20 Finance Flight School 2020: Building for Scale Last week we hosted our third annual Finance Flight School and the first ever virtual Flight School. More than 60…
Speaker Series - 08.13.2008.14.20 Angela Smith Jones Deputy Mayor of Economic Development, City of Indianapolis
Flight School - 02.07.2002.07.20 Top Takeaways from High Alpha’s 2020 Marketing Flight School On Wednesday, January 29, we hosted our first Flight School of 2020. More than 60 marketing leaders from around the…
Speaker Series - 01.22.2002.12.20 Randall and Deborah Tobias Former Chairman and CEO of Eli Lilly and Company; Director of European Sales Operations, Juniper Networks
