In September 2015, we welcomed Clay Collins for our first High Alpha Speaker Series. Clay is the CEO of LeadPages, a platform full of software tools that help customers capture leads and convert customers.
LeadPages saw a problem with traditional SaaS customer acquisition costs (CAC) and payback periods. They sought out to engineer a better way to market SaaS products and drive down their CAC. They focused almost exclusively on content creators and a marketing team that “owned” sales and bookings, driving down CAC and payback periods.
Check out Clay’s presentation where he details five steps to implementing LeadPages’s lead generation and content strategy in your own marketing department.