— By Scott Dorsey, Managing Partner at High Alpha
This post originally appeared on the Sigstr Blog.
Good luck to Scott McCorkle and all of my friends with the Salesforce Marketing Cloud this week as they prepare to launch Connections 2016! I have always loved Connections — the conference brings together the best digital marketers in the world to learn, share, be inspired, innovate, and celebrate together.
So many incredible highlights over the years — Subscribers Rule!, Malcolm Gladwell, Sir Richard Branson, Michael J. Fox, Dr. Condoleezza Rice, Soledad O’Brien, Jim Collins, Indianapolis Symphony, Train, The Fray, Steak ‘n Shake at 3 a.m., Imagine Dragons, and many more.
This week, I am excited to see Sigstr (one of our newest High Alpha companies) exhibit at Connections and plug into this dynamic and vibrant marketing ecosystem. Sigstr is a next-generation marketing tech company focused on the often-overlooked and very powerful channel of 1-to-1 employee email communications.
Sigstr enables marketers to standardize professional email signatures (so important for brand consistency) and leverage the precious real estate of 1-to-1 employee emails to promote events, white papers, job openings, new products, and much more. Marketers can manage these campaigns with segmentation tools, powerful analytics, and enterprise controls.
I am very excited to see what the best marketers in the world can do with the Sigstr technology!
Enjoy Connections!
