How Scott Dorsey Used A “Friday Note” To Foster ExactTarget’s Great Culture

by High Alpha

Recently, High Alpha Managing Partner Scott Dorsey sat down with Kevin Kruse of LEADx to share how he used a simple “Friday Note” to cultivate ExactTarget’s powerful and enduring culture. In fact, Scott believes these weekly notes were the number one tactic for maintaining a strong culture over many years of growth, acquisitions, and change.

ExactTarget, a leading cloud marketing platform, was acquired by Salesforce in 2013 for $2.5 billion.

Read the full interview with Scott Dorsey published to Forbes.