High Alpha IdeasCentralizing In-Person Event Strategy

As we emerge from the pandemic, in-person events like conferences and tradeshows are back and here to stay. But, these events can be a headache for marketers to sponsor and plan for their team to attend, not to mention a large expense. Leads generated and other important metrics aren’t always followed up on or accurately tracked. Even when all this data is captured, it livesin Google Sheets, CRM or across multiple tools, leaving marketers to manually pull everything together to calculate ROI. We want to build a dedicated platform for marketers to more effectively plan, execute & measure effective field events.

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Centralizing In-Person Event Strategy