High Alpha IdeasDisrupting the Sales Pitch

The way we consume content has radically changed since the advent of the sales pitch. For many of us, smartphones have become our default operating system. Social media has rewired our brains to crave engaging, short-form content. Meanwhile, we’ve witnessed the “consumerization of the enterprise,” whereby consumer trends and technology infiltrate businesses. Despite those significant trends, sales collateral looks the same as it did five decades ago. There should be a solution for creating and sharing short-form, mobile-first sales content.

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