High Alpha IdeasData Privacy Done the Right Way

If it’s free, you are the product. Consumers and regulators seemed to realize this slowly and then all at once. Recently, a wave of data privacy regulations, including GDPR and CCDA, have been enacted. In addition, Google plans to phase out third-party cookies on Chrome by the end of this year. With data privacy at the top of consumers’ minds and a “cookie-less” future in sight, marketers need to adapt. We want to build a platform that finally does data right by compensating consumers for consent to sharing their data with advertisers.

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