High Alpha IdeasManaging Experiments for Growth Teams

Growth is a relatively new function at the intersection of product and marketing. Though few organizations think of “growth” in the same way, everywhere we look, its goals remain the same – to acquire new users and reduce friction along their path to realizing value from the product. Figuring out how exactly to achieve those goals is the challenge. To identify the right levers to pull, growth teams constantly run experiments and learn by trial and error. We want to build a dedicated platform for growth teams to develop and manage the experimentation process.

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Managing Experiments for Growth Teams