High Alpha Ideas

Modernizing News Clippings

Companies shell out big bucks to media and public relations firms to monitor and analyze their brand across platforms. Before modern technology and the internet, this meant scanning and clipping physical newspapers and magazines. Digital media has made it easier than ever to search for and access information, but new challenges have arisen due to the pace, volume, and disparateness of consumable data. There are various social listening and alert tools, but nothing truly captures it all. We want to build an AI-native, modern news clippings platform to help companies holistically monitor and analyze every time their brand appears in the wild.