Integrate Lands $23M in Growth Capital to Fuel Global Expansion and M&A

by High Alpha

Phoenix, AZ — June 25, 2018 —, Inc. today announced new financing of $23 million in growth capital, bringing total equity raised to date to $57 million. The funding was led by Foundry Group Next, Foundry Group’s latest growth fund, with additional participation from Iron Gate Capital, LGI Ventures (a unit of Liberty Global), Forte Ventures, Alumni Ventures Group, and High Alpha.

The raise comes on the heels of 8x software revenue growth since 2016, and cashflow- and EBITDA-positive results in 2017. Integrate’s first-to-market and category-leading Demand Orchestration Software solution has helped B2B brands create more than $7 billion in revenue over the last 4 years.

“This growth capital will help us accelerate our market opportunity and leadership position as the top-of-funnel marketing platform of record for B2B marketers,” said Jeremy Bloom, Founder, and CEO of Integrate. “Our investment focus will be adding front-line sales and customer success talent, expanding into international markets, and accelerating our product capabilities via internal development and acquisitions.”

“The depth and breadth of prospect data available to B2B organizations has grown dramatically. This should be a tremendous boon for B2B marketers. The reality is B2B marketers are struggling to ingest and activate buyer data,” observes Kerry Cunningham, Senior Research Director, Demand Creation Strategies at Sirius Decisions. “As a result, we see significant demand for tools and process change that help solve for the ability to take in, rationalize and effectively activate buyer data to power marketing and sales motions that drive revenue.”

With a rapidly growing roster of customers and expanding market opportunity, the company is focused on attracting top talent. Integrate has increased employee count by 50% year-over-year and has plans to hire more than 50 new team members before the end of this year. To guide strategy, Integrate has also added two seasoned growth advisors. Robin Ritenour, who led business development and alliances at Marketo, Salesforce, and Adobe, and Bill Binch, current CRO at and former Managing Director at Marketo, have joined the Integrate team in advisory capacities.

Team expansion has necessitated new offices in Integrate’s primary markets, including a new headquarters in downtown Phoenix, where the building now bears the company name. Integrate also opened an office in the Boston area and is evaluating additional offices in the US and internationally.

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