In February of 2020, former Walmart CMO and Zytara CEO and Founder Julie Lyle joined High Alpha Partner Kristian Andersen for a fireside chat about her career, leadership philosophy, and experience leading multibillion-dollar organizations.
Julie is an entrepreneur, global business leader, and board director who has built winning brands and teams for the world’s largest companies.
She has been a CMO, CCO, and CRO for both multibillion-dollar companies and startups, including Walmart, Prudential plc, hhgregg, Barnes & Noble, Raytheon, and DemandJump.
Julie is currently building Zytara, a startup focused on blockchain aimed at retail CPG, brand building, and loyalty marketing.
In this episode, we revisit Julie’s Speaker Series where you’ll learn:
- Lessons from her early experience in entrepreneurship
- How to navigate the politics of business
- Her philosophy of “taking the elevator down”
- The importance of data-backed decision making as executive leaders