Sequoia leads $40M investment in mobile messaging startup Attentive

by High Alpha

Attentive, a startup helping retailers personalize their mobile messages, is announcing that it has raised $40 million in Series B funding.

The startup was founded by Brian Long and Andrew Jones, who sold their previous startup TapCommerce to Twitter. When they announced Attentive’s $13 million Series A last year, Long told me the startup is all about helping retailers find better ways to communicate with customers, particularly as it’s harder for their individual apps to stand out.

Read more on TechCrunch >