Attentive, a startup helping retailers personalize their mobile messages, is announcing that it has raised $40 million in Series B funding.
The startup was founded by Brian Long and Andrew Jones, who sold their previous startup TapCommerce to Twitter. When they announced Attentive’s $13 million Series A last year, Long told me the startup is all about helping retailers find better ways to communicate with customers, particularly as it’s harder for their individual apps to stand out.
