On Thursday, November 29th, The High Alpha Speaker Series featured  Jay Baer. Jay is a best-selling author, speaker, and serial entrepreneur. He is also president of Convince & Convert, a consulting firm that works with the world’s most iconic brands.

His newest book, Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth, is a practical guide on how to use bold operational differentiators to create customer conversations. Word of mouth influences the majority of all purchases, yet fewer than 1% of companies use it as a strategic way to gain customers.

Jay gave a short presentation around key themes in his new book and how they also apply in a B2B arena. After the presentation, Jay sat down for a fireside chat with High Alpha Partner Kristian Andersen to talk more about his background and his philosophies around customer success and marketing.