BUILDING THE FIRST SOFTWARE PLATFORM FOR EXECUTIVE ASSISTANTS
Base CEO Paige McPheely explains how High Alpha became part of the Base team in order to build a new category of software.
FROM IDEA TO EXECUTION
The High Alpha team is purpose-built to conceive, build, and launch new software companies from scratch. We’re experienced founders, product leaders, marketers, engineers, and operators. Meet the teams behind our studio services.
Startup Design Studio Resources
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Best Product Design
Are you looking to build a successful SaaS business? If so, you need to design a product that people want and need in their lives.
At High Alpha, we believe in design with a “capital D”. If design is saturated throughout a company, it will make all the difference. Design with a “capital D” references design as a holistic, human-centered approach to solving problems not just stylistic problems, but problems of all types and levels of importance. It can distinguish your product, create your culture, and influence your investors and clients.
This concept is not unique to High Alpha. In fact, the importance of great design – especially product design – is widely discussed in the world of business, including publications such as Forbes, Huffington Post, and TechCrunch.
For early-stage startups and founders, it can be a challenge to develop a new product on your own. That’s why below we are detailing what is required for a good product design. The best product designs are not a one-size-fits-all approach. Instead, it is important to understand that examples of great product design come in many shapes and forms.
If you are curious about the best product designs of all time, it may be helpful to look back on history. For example, many look to Apple as a leader in user experience design and product design. But you can even think about the objects you use in your day today, and what you love about them. Nowadays, a lot of the best-designed products of all time come from the digital world.
In the digital age, SaaS products are often used as product design examples for students because they teach us a lot about design principles. We believe that software programs are among the greatest examples of digital product design. Software programs have the power to automate a lot of the tasks that we used to do by hand, making it easier for people to complete their daily tasks. Smartphones are another exceptional example of digital product design. Many smartphones have taken tasks that used to take 10 devices. Now, we’ve combined them all into a single device that can fit in the palm of your hand. The digital world is changing quickly, and it is important for those who want to build a successful product to understand what this requires.
So, when people are looking to design a product, what do they need to know about this process? It is important to develop an efficient, safe, reliable product that fills a need in the market. That way, companies can place themselves in a position to grow.
Best Product Design 2021
When taking a look at product design trends 2021, there are several product design awards 2021 that are given out to products that make a significant impact on the world. For example, those who are looking for an award for the best product design 2021, might check out the Red Dot Design Award 2021 among others. This is an award that honors the best products every year. There are numerous criteria that are considered when this award is being given out. For example, the committee considers whether the product is aesthetically pleasing, innovative, functional, or smart. Ultimately, all of the products that receive awards are united by one common theme; outstanding design quality.
Awards can be incredibly difficult to qualify for. But winning will be an impressive piece of marketing material for your startup, helping you get your product on the map. Those who are looking to become successful product designers need to design a product that helps people meet their needs and solves a problem.
When exploring great product design, it is also helpful to think about the future by looking at a few product design trends 2022. For example, one of the biggest trends to consider is virtual reality. This is a field that has been growing quickly, and the pace of advancement is quickening. A lot of people used to believe that virtual reality was purely something meant for video games; however, it is clear that it has other applications as well. It could help people recover from serious injuries, and it might help companies save time in the workplace. When this is combined with augmented reality and artificial intelligence, the roadmap is clear for future product design.
Principles of Product Design
So, if someone is looking to create a successful product, what do they need to do? It is helpful to take a look at a few product design principles examples. That way, you’ll be informing your design with the best product design principles and place yourself in the best position possible to be successful.
One principle to consider as product designers, is focusing design the product with an outcome in mind. What should the product look like when it is finished? What is the main goal that has to be met? During the product design process, it is easy to get lost in the details. Some members of the team may start working toward different goals, making it difficult for product design teams to stay on the same page. Therefore, every decision has to be made with a final outcome in mind.
The second principle is fighting for the user. A lot of people will design a product with their own needs in mind; however, the user is the one that matters. If the product is not designed with the user in mind, it may have a difficult time gaining acceptance in the market. Make sure the user is kept at the forefront of the design process.
Finally, time is the most valuable resource. Product designers need to make sure they are spending their time wisely. Everyone has to work together to build a successful product. The goal should be to be a team player, not to be a hero. If every minute is spent wisely, it will reduce the amount of time it takes for the product to reach the market. Remember to test the product before making a final decision. That way, issues can be identified and corrected before the product is sent to market.
These are just a few of the best design principles that people need to follow. Those who are able to stick to the principles of product design, including software product design principles, should have an easier time getting their products to be utilized in the market. Remember that product design elements and principles could change over time as industry needs change. Therefore, it is important for product designers to keep up with the latest information in the field.
Famous Product Designers
Everyone needs someone to look up to, and it may be helpful to take a look at a few famous product designers. This includes famous female product designers, who are among some of the most famous product designers of the 21st century.
Many of the top product designers of the 21st century are digital designers. For example, a lot of people look up to Jony Ive, the former Apple Chief Design Officer, who is one of the top female product designers in recent years. She presided over a period of exponential growth at Apple.
Many people also look up to Julie Zhou, who is the former VP of Product Design at Facebook. She helped drive the social media market forward as a whole and is largely responsible for Facebook becoming the banner company for the social media industry.
Another famous product designer is J Allard who is the former Chief Experience Officer at Microsoft. He has helped one of the biggest tech companies in the world design a new wave of operating systems, hardware, and software programs, changing the way people use their computers today.
Another famous product designer is Luke Wroblewski, who is the product director at Google. Google remains the most popular search engine today, and one of the reasons why is that he has helped Google stay one step ahead of the other companies in the field.
These are just a few of the top contemporary product designers. When taking a look at famous product designers and their products, it is clear that they come in many shapes and forms. There is no single formula for becoming a successful product designer. Instead, it is important to follow the main principles of product design and keep the needs of the user in mind.
Best Product Design Instagram Accounts
There are many people who are looking for a source of inspiration for product development and design. One of the places to look at is Instagram. There are numerous Instagram product designer accounts that people can follow. When someone is looking for the best design Instagram accounts, it may be helpful to take a look at the top 100 product designers. For example, one of the best product design Instagram accounts is Sketch, which regularly shares posts that give people an inside look at what it takes to design a product from scratch. Another one of the best web design Instagram accounts is Invision. This is an educational account that aspiring product designers may want to follow. Even though graphic design is not the same as product design, there are a lot of similarities involved.
Ultimately, all design shares the same foundational ideas. Regardless of whether someone is following the best graphic design Instagram accounts or the best digital Instagram accounts, following these accounts can give product designers something to shoot for. A few other accounts that aspiring product designers may want to follow include Lepikdaniel and Brunossraski. All product designers need to have a reliable source of inspiration from somewhere. Following a few Instagram accounts may give someone the motivation they need to design products of their own.