High Alpha Privacy Policy

Introduction

Welcome to the High Alpha website operated by High Alpha Studio, LLC (“High Alpha,” “we,” or “us”). At High Alpha, we respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide and our practices for collecting, using, maintaining, protecting, and disclosing that information when you visit the website https://highalpha.com/ (the “Site”) or access or use any content, functionality, and services offered on or through the Site and/or apps that references this privacy policy (collectively, the “Services”).

This policy applies to information we collect:

• On this Website.
• In email, text, and other electronic messages between you and High Alpha.
• Through mobile and desktop applications you download from this Website.
• When you interact with our advertising and applications on third-party services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

• Us offline or through any other means, including on any other Service operated by Company or any third party (including our affiliates and subsidiaries); or
• Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Site.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site or any Services. By accessing or using the Site, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of the Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 18

Our Site is not intended for children under 18 years of age. No one under age 18 may provide any information to or on the Site. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on the Site. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at the information below.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Site, including information:

• By which you may be personally identified, such as name, postal address, e-mail address, job title, company, telephone number, the IP address of your computer, or any other identifier by which you may be contacted online or offline (“personal information”);
• About your internet connection, the equipment you use to access our Service, and usage details.
• Business or commercial account information

We collect this information:

• Directly from you when you provide it to us.
• Automatically as you navigate through the Site. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.
• From third parties, for example, our business partners.

Information You Provide to Us  

The information we collect on or through our Site may include:

• Information that you provide by filling in forms on our Site. This includes information provided at the time of registering to use our Site, subscribing to any Services, posting or providing material, or requesting further services.
• Records and copies of your correspondence (including email addresses) if you contact us.
• Details of transactions you carry out through our Site and of the fulfillment of your requests.
• Your search queries and activities on the Site.

Information We Collect Through Automatic Data Collection Technologies  

As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Site, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Site.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Site and Services and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Site according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Site.

The technologies we use for this automatic data collection may include but are not limited to:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Service. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.
• Google Analytics. We use Google Analytics as a tool for tracking and analyzing its web traffic.  Google Analytics runs on High Alpha’s server and uses a combination of first-party cookies and Javascript code to compile information that is synthesized into reports about page visits, referring sites, user habits, and the like.  Google is not provided access to any user information other than IP addresses.  

Google has created an “Opt-out Browser Add-on” for users who wish to use websites while preventing their data from being accessed or used by Google Analytics.  If you want to opt out of the features on High Alpha.com that rely on Google Analytics, please follow the directions provided by Google here: https://tools.google.com/dlpage/gaoptout/features

• Facebook Pixel. We use Facebook Pixel to customize our advertising and to serve you ads on your social media based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to our Website by clicking on the Facebook ad. The information collected via the Facebook Pixel on the Services, as well as other websites on which Facebook Pixel is installed, is also stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook’s Data Usage Policy. You can opt-out of displaying Facebook ads by visiting your Facebook Ad Settings, and you can clear and control the information third parties share with Facebook in your Off-Facebook Activity page. If you do not have a Facebook account, you can opt-out of Facebook ads through the Digital Advertising Alliance here.
• HubSpot. HubSpot provides inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. HubSpot's customers decide what types of data will be processed. This data may include personal data, entity data, navigational data (including website usage information), email data, system usage data, application integration data, and other electronic data submitted, stored, sent, or received by end users via the HubSpot services. HubSpot also collects similar information for its own use for marketing, sales, and other business operations. HubSpot relies on certain third parties contracted to provide parts of the HubSpot services on HubSpot's behalf.
• Hotjar. We use Hotjar as a website heatmap and behavior analytics tool. Hotjar uses cookies, and these cookies analyze your page clicks, link clicks, time spent on a page, mouse movements, scrolling and anonymized keystrokes, and other content from the document object model in the website’s HTML to report anonymous website sessions. This information may be used to recreate individual visits to our Site or aggregate into heatmaps. The information generated by Hotjar cookies about your use of our Site will be encrypted and transmitted to data centers in Ireland in the European Union. Hotjar sets cookies on your browser when you visit a webpage with Hotjar tracking code. You can learn about the kinds of tracking cookies that Hotjar sets at this link. Hotjar allows session records to be created that contain pseudonymized IP addresses, device screen sizes, device types, browser information, mouse clicks, mouse movements, scrolling, and anonymized keystrokes. Hotjar can also be used to collect company information, professional roles, marketing campaigns that visitors may have been targeted with, and country. This collected data will not be attributed to any specific individual on our Site. Personally identifiable information is not collected or processed by Hotjar. You may opt out of the use of these cookies. You can prevent these cookies from being stored by selecting the appropriate settings in your browser. You can also visit Hotjar’s Do Not Track page to learn how to prevent Hotjar from collecting information about you across the web. For more information about how Hotjar handles user data, see their privacy policy: https://www.hotjar.com/legal/policies/privacy/.

• Third Party Websites and Services. We work with a number of service providers of marketing communications technology. These service providers may use various data collection methods to improve the performance of the marketing campaigns we are contracting them to provide. The information collected may be gathered from our Site and also on the websites where our marketing communications are appearing.  

We use information that we collect about you or that you provide to us, including any personal information:

• To present our Site and its contents to you.
• To provide you with information, products, or services that you request from us.
• To fulfill any other purpose for which you provide it.
• To provide you with notices about your account.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including processing your request or application.
• To notify you about changes to our Site or any products or services we offer or provide through it.
• To allow you to participate in interactive features on our Site.
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

We may also use your information to contact you about our own and third-party services that may be of interest to you.

Disclosure of Your Information

We may disclose aggregated information about our users without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

• To our subsidiaries and affiliates.
• To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of High Alpha’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by High Alpha about our Site users is among the assets transferred.
• To third parties to market their products or services to you if you have not opted out of these disclosures. We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them.
• To fulfill the purpose for which you provide it. For example, when using our Site, you may contact us to request information about High Alpha or our products and services. Members or other users of our Site may also be able to sign up for seminars, request specific information about programs or register or apply for various programs or services. In choosing these options, you may provide us with information that we use to send you the information, evaluate and process your request or application or provide you with the services you request.
• For any other purpose disclosed by us when you provide the information.
• With your consent.
• We may also use for other purposes and disclose to third parties information that does not constitute personally identifiable information.

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including responding to any government or regulatory request.
• To enforce or apply any terms of use or other agreements applicable to the Site.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of High Alpha, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. Please consult your browser’s documentation to learn how. Note that certain portions of the Service may not operate as intended if you refuse certain cookies.
• Promotional Offers from High Alpha. If you do not wish to have your email address/contact information used by High Alpha to promote our own products or services, you can opt-out by using the UNSUBSCRIBE feature in the email you receive from High Alpha, which will remove you from future email distributions. This opt out does not apply to information provided to High Alpha as a result of a transaction, or activity on the Site.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. Your use of third-party services and/or websites is governed by and subject to the terms and conditions of those third parties.

Updating Your Information

If you are a user who has a registered account on the Site, you can review and change some of your Personal Information by logging into the Service and visiting your account details page or contacting us at the information below.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page or with a notice that the privacy policy has been updated on the Site home page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account or through a notice on the Site home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you and for periodically visiting our Site and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

[email protected]

Your Privacy Rights

You may have certain rights related to your personal information under data protection laws, depending on the jurisdiction you are or reside in. In particular, you may have a right to:

• request a copy of personal information we hold about you;
• ask that we update the personal information we hold about you or independently correct such personal information that you think is incorrect or incomplete;
• ask that we delete personal information that we hold about you from live systems or restrict the way in which we use such personal information (for information on deletion from archives, see the “Retention of personal information” section);
• object to our processing of your personal information; and/or
• withdraw your consent to our processing of your personal information (to the extent such processing is based on consent and consent is the only permissible basis for processing).

If you would like to exercise these rights or understand if these rights apply to you, please Contact us at the information above.

California Privacy Rights – For Consumers in California

California’s “Shine the Light” law (Civil Code Section 1798.83) permits users of our Site who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected].

This section is our Privacy Notice for California Residents (“Notice”) and applies to visitors, users, and others who reside in the State of California (“consumers,” or “you/your”) and use our Site or any Services, as contemplated under the California Consumer Privacy Act of 2018  as amended by the California Privacy Rights Act of 2020 (“CCPA”).

If you wish to exercise your rights under the CCPA, please contact us using any of the methods provided in the “How can you contact us?” section below. We will consider and process your request within a reasonable period of time. Please be aware that under certain circumstances, the CCPA may limit your exercise of these rights.

We collect information from users, and we use and/or disclose the information for different business purposes. The chart below identifies the Personal Information we may collect and lists the parties with whom we may share this information and for what business purpose.

Use of Personal Information

WE DO NOT SELL YOUR PERSONAL INFORMATION. We may use or disclose the Personal Information we collect for one or more of the purposes listed in the chart above.

We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may have disclosed in the past 12 months Personal Information to third parties for business purposes as set forth in the chart above and in this Privacy Policy. In the preceding twelve (12) months, we have NOT sold Personal Information.

Your Rights and Choices

The CCPA provides California residents with specific rights regarding their Personal Information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights.

You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months. Once we receive and confirm your verifiable consumer request (see “Exercising Your Rights” section), we will disclose to you:

• The categories of Personal Information we collected about you;
• The categories of sources for the Personal Information we collected about you;
• Our business or commercial purpose for collecting or selling that Personal Information;
• The categories of third parties with whom we share that Personal Information;
• The specific pieces of Personal Information we collected about you (also called a data portability request;
• If we sold or disclosed your Personal Information for a business purpose, two separate lists disclosing:

• Sales, identifying the Personal Information categories that each category of recipient purchased; and
• Disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.
  

Deletion Request Rights.

You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see “Exercising Your Rights” section), we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies. Please be aware that under certain circumstances, the CCPA may limit your exercise of these rights.

Exercising Your Rights.

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

• Emailing us at [email protected].
  

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
  

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to Personal Information associated with that specific account. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Please be aware that under certain circumstances, the CCPA may limit your exercise of these rights.

Response Timing and Format.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

Non-Discrimination.

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

• Deny you goods or services;
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits or imposing penalties;
• Provide you with a different level or quality of goods or services; or
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to Personal Information associated with that specific account. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Please be aware that under certain circumstances, the CCPA may limit your exercise of these rights.