Build With UsWE SOLVE AMBITIOUS PROBLEMS WITH PASSIONATE ENTREPRENEURS
Our mission is to build the future by creating and launching enterprise software companies. We are in the business of starting new businesses and are constantly researching, vetting, and validating new business ideas. Below are a handful of ideas and industries we are currently pursuing. We're looking for exceptional entrepreneurs and early customers to join us and turn these ideas into businesses.
Managing Experiments for Growth Teams
Growth is a relatively new function at the intersection of product and marketing. Though few organizations think of “growth” in the same way, everywhere we look, its goals remain the same - to acquire new users and reduce friction along their path to realizing value from the product. Figuring out how exactly to achieve those goals is the challenge. To identify the right levers to pull, growth teams constantly run experiments and learn by trial and error. We want to build a dedicated platform for growth teams to develop and manage the experimentation process.
Disrupting the Sales Pitch
The way we consume content has radically changed since the advent of the sales pitch. For many of us, smartphones have become our default operating system. Social media has rewired our brains to crave engaging, short-form content. Meanwhile, we’ve witnessed the “consumerization of the enterprise,” whereby consumer trends and technology infiltrate businesses. Despite those significant trends, sales collateral looks the same as it did five decades ago. There should be a solution for creating and sharing short-form, mobile-first sales content.
Paying Salespeople Instantly
For software companies, the sales development representative (SDR) is critical for organizational success, but being an SDR is tough. To help keep them motivated, companies offer incentive compensation (on top of base salary) for generating demand. Despite this, SDRs are difficult to recruit and retain because of the huge volume of cold outreach and constant rejection their jobs entail. Don’t keep them waiting for pay that they’ve earned. We want to build a platform that lets SDRs get paid instantly for the demand they generate so businesses might better recruit, motivate, and retain them.
Doing Data Privacy Right
If it’s free, you are the product. Consumers and regulators seemed to realize this slowly and then all at once. Recently, a wave of data privacy regulations, including GDPR and CCDA, have been enacted. In addition, Google plans to phase out third-party cookies on Chrome by the end of this year. With data privacy at the top of consumers’ minds and a “cookie-less” future in sight, marketers need to adapt. We want to build a platform that finally does data right by compensating consumers for consent to sharing their data with advertisers.
Creating NFT Experiences for DTC Brands
Next-generation consumer brands are more than the products they sell — they're the experiences they provide customers. NFTs represent a new paradigm in community building by establishing a new role for the customer as owner. But today, the few brands leveraging this technology are spending too much money only to reach too few of their customers. Reducing the barrier to entry for brands and their customers will democratize access to this new form of brand experience.
Rethinking Enterprise Software Sales
In enterprise software sales, buyers and sellers are frequently at odds over payment terms. Sellers prefer cash upfront, but many of their prospective customers don't have the dollars on hand to pay upfront for an annual contract. As a result, companies either lose deals, steeply discount annual options, or accept monthly payments when they prefer annual contracts.
Activating Product Alumni Networks
When a customer moves on to a new company, sales is often left in the dark. These “product alumni” are familiar with the software and more likely to buy or broker the right intro at their new company. The data about their verified career move is out there, but uncovering this information as a sales rep is manual and tedious. We want to better position companies to activate these opportunities.
Human-Powered Customer Marketing
People buy from people. Regardless of your industry or the services you sell, your customer is the most important part of your business. Building and maintaining a robust customer marketing strategy is critical to retaining customers while also attracting new customers to your business. We want to enable meaningful interactions between prospects and your most valuable customers to improve the buying experience and believe that technology could help build robust customer marketing programs without the additional headcount.
Unlocking Talent With Network-Led Recruiting
With a record number of people leaving their jobs, retaining and recruiting talent is harder than ever. Research indicates that both the potential new hires and employers prefer referrals. Why? For the employee, getting referred provides an inside look into a company’s culture and employee experience from a trusted resource. For the employer, referrals take the least amount of time to recruit, are more affordable to hire, stay the longest, and have the lowest turnover rate. Despite this, most companies do not have an effective process to encourage referrals from their internal and external network. A platform that leverages the power of network would revolutionize the recruitment marketing through referrals.