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- Launched out of venture firm High Alpha with support from ServiceNow, Bearing brings all physical security data onto the ServiceNow® Platform to simplify, systemize and scale physical security operations.
- As organizations face complex and evolving security threats, Bearing enables teams to fully understand risk, automate workflows and unlock digital transformation.
- Purpose-built on the ServiceNow Platform by security professionals, Bearing is led by former GoDaddy head of security and physical security expert Jason Veiock.
INDIANAPOLIS, IN – April 24, 2025 – Bearing, a new software company reimagining how enterprises manage their physical security operations, announced today its launch out of leading venture firm High Alpha. Developed in partnership with High Alpha and ServiceNow, Bearing delivers digital transformation, workflow automation and artificial intelligence to increase awareness and resolve incidents faster.
Bearing is led by CEO Jason Veiock, a seasoned leader with over 25 years of security, intelligence and law enforcement experience spanning both the public and private sector. Veiock most recently served as a leader in safety, security and resilience at GoDaddy after 17 years in various roles with the U.S. government, including Air Force space operations officer and special agent with both Diplomatic Security and Homeland Security Investigations. As a physical security practitioner and leader, Veiock brings a deep understanding of the unique challenges and growing threats physical security teams face.
“From geopolitical instability to evolving regulations, organizations increasingly face a complex web of threats and challenges,” said Bearing Founder and CEO Jason Veiock. “To effectively mitigate these risks, businesses need a clear and comprehensive understanding of their security posture. Bearing brings all physical security data together on the ServiceNow Platform, allowing leaders to fully understand risk, automate workflows and unlock digital transformation.”
Bearing is purpose-built on the ServiceNow Platform by physical security leaders, allowing teams to seamlessly connect and share data across their organizations, automate workflows and leverage artificial intelligence to speed time to resolution and lower onboarding and operating costs. By connecting third-party systems and offering a complete picture of assets, vulnerabilities, and overall preparedness, Bearing empowers organizations to visualize their security posture, identify vulnerabilities and chart a course to a more secure and resilient future.
“Partnerships succeed best when we lean into our unique skills and expertise and have a clear view into the problem we’re trying to solve,” said Erica Volini, executive vice president, worldwide industries, partners, and go-to-market at ServiceNow. “Bearing’s integration extends our reach well beyond where we can go alone and represents the legacy and goals of the Now Platform. I am thrilled to see the continued innovation we will achieve together to help organizations succeed in the era of digital business.”
“We seek to engineer advantage into the companies we start through our studio at High Alpha,” said High Alpha Partner Mike Langellier. “Bearing is a perfect example, with a highly credible founder steeped in the industry, a platform and partner in ServiceNow that is already installed and beloved by the enterprise, and a customer that has largely been overlooked and underserved by technology. Add High Alpha’s capital, startup experience, and our studio’s acceleration services, and we’ve got a startup very well poised to succeed.”
About Bearing:
Bearing provides security teams with the clarity and control they need to help their organizations navigate an increasingly complex world. Bearing is the world's first software solution purpose-built by physical security leaders on ServiceNow. We deliver digital transformation, workflow automation, and artificial intelligence across operations to increase awareness and resolve incidents faster. Bearing is a ServiceNow Partner, and empowers organizations to visualize their security posture, identify vulnerabilities, and chart a course to a more secure and resilient future. Visit us at www.getyourbearing.com.
ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.
About High Alpha:
Based in Indianapolis, High Alpha creates, launches, scales and invests in exceptional enterprise B2B software companies across North America. The High Alpha portfolio of over 90 companies includes leading cloud companies Logik.io, Attentive, SalesLoft, Zylo, LogicGate and more. For more information, visit highalpha.com or follow @highalpha.
