The professional content discovery platform builds momentum with a strategic investment, team expansion, and 850% revenue growth.
INDIANAPOLIS - January 19, 2022 - The Juice, a business-to-business (B2B) content discovery platform, is sharing major milestones as they complete their first full year in business. Founded in January of 2021, The Juice connects B2B brands with individuals who are researching software solutions, industry trends, or searching for professional development resources. In their first year, they have achieved significant momentum with both brands and individual users.
The B2B content marketing industry was a $120 billion industry in 2021 and is expected to grow to more than $500 billion by 2025. Unfortunately for marketers, 60-70% of all B2B content goes completely unread. The Juice solves this problem by curating branded content to its audience in the right format, at the right time.
“Consumer experiences and consumer technologies have evolved. B2B marketing has not,” said Jonathan Gandolf, Co-Founder & CEO of The Juice. “There’s a groundswell of B2B Marketers who want to change the playbook and millions of B2B professionals who want a better way to find helpful resources. The Juice makes this a win-win relationship — delivering the sophistication of a Spotify-like consumer experience to B2B professionals searching for quality content.”
After launching its product in August of 2021, over 2,700 users have already signed up to use The Juice. The platform offers free profiles that empower members to receive content recommendations unique to their role and industry. In total, there are over 100,000 resources on the platform, free to access.
The Juice works with leading B2B brands like Guru, Cordial, and Goldcast to give them valuable buyer intent data and content insights that power their content marketing programs. After booking pre-launch customers in 2020, The Juice has grown revenue by 848% in twelve months. This impressive momentum led to a successful seed funding in December 2021 with participation from High Alpha Capital, Elevate Ventures, Service Provider Capital, and strategic angel investors Sangram Vajre, Co-Founder of Terminus, and Scott Kraege, Managing Director of Techstars and former Co-Founder and CEO of MOBI.
“The right message, at the right time, to the right person – and personalized – is something marketers always talk about,” said Brittany Geisler, Marketing Manager at Cordial. “But it is not often executed in a succinct way. The Juice solves that challenge.”
To make all of this possible, the hybrid team has grown from two Co-Founders to 11 total employees, with hyper-growth experience from ExactTarget (acquired by Salesforce), Sigstr (acquired by Terminus), MOBI (acquired by Tangoe), and Hanapin Marketing (acquired by Brainlabs). As The Juice heads into 2022, they are poised to continue the trajectory in both brand and user growth while adding to the Indianapolis-headquartered team.
To learn more about The Juice, visit https://www.thejuicehq.com/
Create a free profile The Juice here: https://app.thejuicehq.com/registration/new
About The Juice:
The Juice is a B2B content discovery platform that connects sales and marketing professionals with insightful resources from across the internet on one platform. Headquartered in Indianapolis, The Juice is on a mission to transform the content experience by creating an independent space where users can discover, save, organize, and enjoy podcasts, videos, ebooks, and more without having to fill out a form.
