Break Trail Ventures, Elevate Ventures, F&M Investments, High Alpha Capital and Vitalize invest in AI-driven capabilities to predict winning digital creative.
INDIANAPOLIS (June 29, 2020) — Pattern89, a platform that specializes in creative artificial intelligence (AI) to maximize digital ad performance, today announces that it has raised $2 million in growth capital funding to support its mission to inspire and emphasize creativity in brands, agencies and marketers. The funding will help fuel the company’s impressive growth after increasing its customer base by 300% over the past year.
The funding round included participation from Break Trail Ventures, Elevate Ventures, F&M Investments, High Alpha Capital and Vitalize. The funding will be used for growing go-to-market, data science and engineering functions and expanding its current product line, beginning with new product Pattern89 Predict. This solution brings an end to A/B testing by simulating creative effectiveness in advertising before ads launch. Pattern89 plans to use the investment and new product to further its position as a leader in the marketing technology industry.
“We’re leading the market in creative AI,” said R. J. Talyor, CEO and Founder of Pattern89. “This funding will allow us to continue improving our technology to gain more insights into the elements that drive advertising success – like colors, video dimensions, copy sentiment and more – and empower marketers to accurately predict what will work for their digital creative, rather than guessing at what might work. We are grateful our investors share our belief and vision in the future of creative AI in marketing.”
As algorithms increasingly define marketing tactics, Pattern89 determines what elements of ads perform best while elevating creativity as the central driver of marketing effectiveness. Pattern89 measures more than 49,000 creative dimensions across 1,200 global brands to analyze and predict what drives the best ad performance with over 95% accuracy.
“Pattern89 has seen tremendous growth and success over the past year, and High Alpha is excited to be doubling down on our investment in R. J., the Pattern89 team and the future of marketing AI,” said Eric Tobias, Partner at High Alpha. “Pattern89 is leading marketers into the future of AI-led creative performance, which is especially critical today as COVID-19 has disrupted online behaviors and existing social algorithms.”
Pattern89 plays an important role in reducing wasted time and money on digital ads. The platform’s insights into real-time advertising trends predict winning digital creative, and the company has already helped marketers see higher returns in the rebound from the coronavirus crisis. As the global pandemic hit the U.S., Pattern89 researched and discovered real-time social media advertising trends, with their findings featured in top-tier media outlets such as Adweek, New York Times, Ad Age and more.
Since the company’s founding in 2017, Pattern89 has grown its client base to include brands in industries such as apparel, health and beauty, home goods and retail. Retailers Lids, Fabletics, FinishLine, Armoire and more have all used Pattern89’s technology to discover macro and micro trends that are driving sales from their ads. Agencies including Ogilvy Social.Lab, Wpromote and Single Grain also rely on Pattern89 to optimize their clients’ ads. On average, Pattern89’s proven algorithms can boost ROI by 21% in 15-30 days.
Earlier this year, Pattern89 hosted an AI Executive Summit with Indiana University, High Alpha, leading AI experts and researchers and senior enterprise marketers to collaborate on the future of AI in academia and business. To learn more about Pattern89, visit www.pattern89.com.
Pattern89 provides powerful, artificial intelligence-driven marketing technology to help brands and agencies discover what creative decisions drive their most impactful digital performance. With creative analysis and prediction algorithms delivering over 95% accuracy, Pattern89 reduces waste by identifying successful patterns and outliers in companies’ ad creative performance data on digital channels. For more information, visit www.pattern89.com.