Creating the SaaS Management Category with High Alpha
Zylo CEO Eric Christopher discusses the importance of brand in becoming a category leader.
You know you have a great product, but how can you get others to see what you can clearly see? The answer is product adoption. While it has a lot to do with marketing and selling your goods and/or services, product adoption actually goes much further. When you are successful with meeting your production adoption goals, you set yourself up to reap the benefits for a long time, even indefinitely. In its simplest terms, product adoption is simply the process where a potential customer hears about a product and makes that final decision to buy it. However, in the long run, companies that meet their unique product adoption challenges can win the loyalty of current customers while getting them to encourage others to purchase the product.
Most people are hesitant to try new products, especially if they already like the products they are currently using. The more innovative and original a product is, the less likely individuals will be willing to be among the first to try it out. Even with customers who are loyal to a brand, there may be problems with feature adoption. Why learn a new way of doing something if the old way works fine? Unfortunately, the old way is usually slower and doesn’t provide as much power and capability as new and improved features.
Saas product adoption comes with all those challenges, and you should keep in mind at all phases of product adoption that using and onboarding activities happen before and after the actual purchase. Even existing customers will engage in routine feature adoption on products they already use, especially if you provide the necessary support. One market adoption example is brand awareness, which helps secure longterm customers and bring in new ones, but a comprehensive product adoption strategy also considers price, customer needs, and the different kinds of customers who would benefit.
Customer Success Adoption
Think of customer success adoption as being more about satisfying your customers. Between the time of onboarding and renewal, you want to make sure that your product is not only available but that your customers are making good use of it and that your product fits their needs.
Some factors affecting consumer adoption process include:
- Are my customers using the product every day?
- Are they only using superficial features, or are they taking advantage of the full range of capabilities?
- Do the customers feel the product is what they asked for? Do they think it’s worth the price?
- Are the customers continually adopting the product, and its features, as they continue to use it?
When does the trial stage of the consumer adoption process begin? First, ask What are the six stages of the product adoption process? After becoming aware of your product, a customer may become interested enough to look for a product evaluation. After that, they will try it out, and if the trial goes well, it can lead to product adoption and confirmation, as you earn customer loyalty. When this process is shared among other groups, it becomes a consumer diffusion process.a
Think of customer success adoption as being more about satisfying your customers. Between the time of onboarding and renewal, you want to make sure that your product is not only available but that your customers are making good use of it and that your product fits their needs. Ask yourself some important questions before you start analyzing the process so you can draw a consumer adoption process diagram that shows the steps you need to take to achieve your goals.
Technology Adoption Life Cycle
Again, even when a new technology looks really amazing, most people won’t be the first to try it. The 5 stages of technology adoption are usually characterized by people with certain, specific traits who are willing to make and try new products.
- Innovators, who only make up about 2.5% of all people, and who are usually the first to adopt new inventions and innovations. These people are usually younger and more willing to take risks.
- Early adopters, who are also usually younger and of higher social status, but who aren’t as likely to take unnecessary risks.
- Early majority, making up about a third of the population, who are slower in the adoption process. The early majority individuals usually have contact with earlier adopters and are also of higher social status.
- Late majority, another third, often consisting of people who were skeptical at first about the new innovations.
- Laggards, finally, who are often more traditional individuals.
The technology adoption curve starts at a low point, curves up, and comes down at the end to make a bell shape, mirroring the product adoption curve. When choosing technology adoption life cycle examples, it is easy to see how so many innovations started with famous people and then were eventually adopted by others. A product adoption process pdf will include the stages you can track to keep your own goals in line. The product adoption lifecycle will likely look the same for any new products, but you can get ahead in the innovation adoption process when you have customer loyalty. The stages in adoption process in marketing management will need to evaluate where your customers are in the cycle.
How to Measure Product Adoption
It isn’t very helpful to know your goals if you don’t know how to measure product adoption and how to figure out your adoption rate. Are you getting the attention of new customers? Are they interested and trying out your product? Are they adopting your product and recommending it to others? A company dealing with software products will likely be able to collect all the data needed in order to identify and measure the important factors to both measure current outcomes and measure for future strategies. In order to get the big picture, you should measure the adoption rate, which includes the new users, the time it takes a new user to try certain features, and how many users are trying various features.
Because they are the ones who are more likely to try a product first, one of your goals will be to learn how to identify innovators and early adopters. These are the people who will at least try out your product and, hopefully, let others know what the experience was like. You can develop an early adopters marketing strategy so that those individuals most likely to take that first step will notice your product. That is also why it is so important to identify early adopter characteristics and early majority characteristics, because those groups will have very different needs and spending habits. Because they are more likely to take risks, the innovators are more likely to try risky ventures, but your goal is to eventually show even conservative, average spenders that your product will give them what they need.
How To Increase User Adoption
Once you know what your adoption rate is, you can start improving it. If you’re not doing as well as you thought, you can make new goals, and if you’re doing better than you thought, you will have an incentive to do even better. There are many tips and strategies that will guide you in how to increase user adoption, and it is important to keep track of which ones are successful and which ones don’t offer much toward your goals.
Your goal is to increase adoption rate overall, so you can take steps at all steps of the process. For instance, if your awareness is not as strong, then you can find ways to advertise and share information about your product. When it comes to how to increase product adoption, you can follow users as they try out new products, make sure they get the support they need to understand the product, and take regular surveys so they can tell you if there are any problems. When it comes to how to drive product adoption, you can apply those strategies to different features, and when it comes to how to drive market adoption, you will find that you can be successful in the market if you are successful in the other areas.
Product Adoption Strategy
At the end of the day, the right product adoption strategy can make you more successful than you imagined. You don’t have to limit yourself, and it doesn’t hurt to get new ideas from various surveys. If something works, you can do it too.
Ssas adoption strategy has its own quirks, because people get used to doing things a certain way, but it also has the advantage that most people have already tried out various kinds of software for school and work throughout their lives. Here are just a few things you can do to help get the word out about your product:
Make It an Event
You can plan your own events to make it seem like the launch of your new product is a party. Use the same strategies Apple did when they had their openers, letting all their employees off work to attend the event. Invite company leaders and show off what your product can do and how it can solve problems.
Provide Ongoing Training
Even when people have been using a product for a while, it doesn’t hurt to offer lessons to freshen up or ways to take better advantage of the software.
Use Rewards Programs
Let people compete against each other to do well, giving your employees an incentive to do their best and come up with new ideas.
These are just a few of the ideas you can use to make product adoption a fact of life for your business.
- Venture Studio
- Business Model Innovation
- Accelerator Alternative
- Indianapolis Venture Capital
- Startup Pitch Deck
- New Product Announcement
- Product Release
- Free Trial Marketing Strategy
- Product Led Growth
- Product Market Fit