In December 2015, we welcomed David Cummings and a panel of Atlanta-based CEOs for our December Speaker Series. David is the co-founder of Pardot, a partner at Atlanta Ventures, and founder of the Atlanta Tech Village. David and our panel, which included Kyle Porter (SalesLoft), Craig Hyde (Rigor), Eric Spett (Terminus), and Jon Birdsong (WideAngle), discussed what product/market fit (PMF) really is and the importance of a community in finding your PMF.
Check out the video to learn more about PMF for SaaS businesses, ideal customer profiles, and the importance of building a strong company culture early.