High Alpha -

High Alpha Invests in CrowdRiff

CrowdRiff Raises $2 Million from Leading Investors to Launch Visual Influence Platform

Global leader in visual user-generated-content (UGC) marketing attracts investment from BDC Capital, Gibraltar Ventures, High Alpha Capital and Foundation Capital

CrowdRiff today announced $2 million (USD) in Series Seed funding and a 400% growth in customers in 2015, making it the number one visual and social marketing solution for destination and travel brands.

The investment from BDC Capital, Gibraltar Ventures, High Alpha Capital and Foundation Capital will be used to drive product innovation, accelerate hiring in sales and marketing and build out their visual influence platform.

“We are excited to partner with Dan and the CrowdRiffteam as they embark on empowering brand marketers to obtain greater engagement through access to authentic visual imagery”, cited Cam di Prata, Founder and Managing Partner of Gibraltar Ventures and aCrowdRiff director.

“We are impressed with CrowdRiff’s growth, robust technology platform and bold vision for transforming how organizations leverage social photos to power their websites, blogs and other marketing channels,” said Scott Dorsey, Managing Partner at High Alpha Capital, and former Co-Founder & CEO of ExactTarget. “We are delighted to be investing in Dan and the CrowdRiff team.”

“Using photos and videos to promote your brand has completely changed in the last few years with customers demanding authenticity, variety and immediacy — and that’s whatCrowdRiff delivers,” says CrowdRiff Co-founder and CEO Dan Holowack.

Customers like Colorado Tourism, Travel Portland and Explore British Columbia use CrowdRiff to power their websites, blogs and advertising with authentic, emotionally-engaging photos. Dave Fluegge, director of social and emerging media at Colorado Tourism, has been amazed with the results saying, “CrowdRiff gives us a level of engagement with potential visitors that we’ve never seen with another tool.”

“The value we’re delivering for destination and travel brands is only the beginning,” saysHolowack.   “Today, every business markets an experience, not just destinations.  CrowdRiff can help any brand become more aspirational and inspirational, leading the consumer to an engaging, authentic experience that extends beyond the product itself.”

About CrowdRiff:
CrowdRiff is the leading visual and social marketing solution for destination and travel brands. They make it easy for customers to have the best photos and videos and use them to create compelling experiences across their digital channels, easily and intuitively. CrowdRiffcustomers include Colorado Tourism, Travel Portland, Explore British Columbia, AzamaraCruises, Shedd Aquarium, Pebble Beach Resorts and the Royal Ontario Museum. VisitCrowdRiff.com for more information.

About High Alpha Capital:
High Alpha is a venture studio focused on conceiving, launching and scaling next-generation enterprise cloud companies by uniting company creation with venture funding. The High Alpha Capital portfolio includes TinderBox, Sigstr, G2 Crowd, Narvar, TINYpulse andCrowdRiff. For more information: highalpha.com.

###