Building the First Software Platform for Executive Assistants
Base CEO Paige McPheely explains how High Alpha became part of the Base team in order to build a new category of software.
Email Nurture Campaign Best Practices
There have been a number of major changes to the world of marketing over the past few years and many of these have to do with the advent of digital marketing. Now more than ever, digital marketing is a key part of numerous advertising campaigns. One of the key roles that email marketing can play comes in the form of lead nurturing. For those who might not know, a lead is someone who is interested in the products or services offered by the company but is not yet ready to become a paying customer. The goal is to turn these lead into paying customers by way of lead nurturing. This can be done through email.
When trying to use email to carry out the process of lead nurturing, it is important to follow some of the lead nurturing best practices. This means designing a lead nurturing campaign strategy around these best practices. By following these best practices, such as using the lead nurturing three pronged approach, a company can use email marketing to move someone through the various lead nurturing stages until the conversion process is completed.
Lead nurturing tools can also help someone follow the email nurture sequence best practices. There are numerous tools available, including marketing automation for the purposes of email. Then, someone can design their email lead nurturing campaign around the nurture campaign best practices. This can help a company design a marketing strategy around an email that has been put together for optimal success. Of course, when putting together an email marketing campaign, it is always helpful to have a few examples with which to work. Following in the footsteps of prior success can help any email marketing campaign convert leads into customers.
B2B Lead Nurturing Email Examples
When it comes to using email marketing to nurture leads, there are a few important points to keep in mind. First, lead nurturing actually be done using lead nurturing software. His software can be used to design some of the best B2B nurture emails. Furthermore, lead nurturing software can also be used to carry out lead nurturing B2C. For those wondering how to nurture cold leads, there are a few key examples to keep in mind.
One of the most important principles that people need to follow when nurturing cold leads is to remember that these are people who might not even be aware that the company exists, let alone know about its products and services. Therefore, it is important to follow a lead generation email example that keeps this point in mind. When trying to follow lead nurturing examples meant for cold leads, start off with a soft introduction. Do not use an email that is going to ask for a commitment. This is going to cause someone to depart the lead nurturing funnel before they make their way down the funnel at all. Simply let the customer know that the company is aware of one of his or her pain points. Offer something for “free” in exchange for low or no commitment, such as a contact number.
As someone moves down the lead nurturing funnel, other email nurture sequence examples are going to come into play. This might involve emails that let the customer know that he or she is not forgotten. Then, the customer can be tempted with a time-sensitive offer that might make him or her feel vulnerable to missing out on a special offer. This is how leads are turned from cold into sales.
Remember, there are examples of lead nurturing software that can be used to help businesses with this process. This software can be used to tailor lead nurturing emails to meet the individual needs of both the business and the target audience. Use this lead nurturing software to automate many of the steps involved in the email marketing process. This can help businesses save time and money while also growing their customer bases.
Email Nurture Sequence Templates
When it comes to lead nurturing, there are plenty of tools available. This includes nurture series templates that can help a company expedite the process. On the other hand, like lead nurturing software programs, there are lots of templates from which to choose. It is important for everyone to be aware of the potential risks that might accompany the use of these templates.
First, templates are designed to fit a large, general audience. This includes B2B nurture email templates. Each lead nurturing plan template has been designed to fit a wide range of people. This means that when the emails are sent out, they might not be personalized to meet the needs of the individual lead or customer. This means the success rate that comes with these templates might be a bit low.
It is important for companies to look at all of the available templates to find the ones that are right for them. Think about what the company is selling. Then, think about who the target consumer is. Finally, find email templates that have been catered to meet the individual needs of these consumers.
This means taking the time to modify the templates to fit the individual needs of the company and the recipient. Make sure that each email sends a personalized message. If the recipient knows that the company simply conducted a large email blast, he or she will be less likely to become a loyal customer. With this in mind, take the time to tailor the lead nurturing email templates to the needs of the target audience. This is going to drive up the success rate of any lead nurturing campaign.
B2B Marketing Automation Examples
The world of marketing automation has been growing. This has extended to the world of B2B marketing automation as well. There are certain companies that are doing this really well and many of these are trade on the New York Stock Exchange and included on the Fortune 500 every year. The goal of marketing is to convert as many people from leads to customers per dollar spent as possible. One of the ways to do this is to take advantage of marketing automation. The world of marketing automation has grown by leaps and bounds and now includes email automation examples.
The best automated email campaigns are going to be tailored to the individual locations of the recipient along the sales funnel. Some recipients might be completely cold. This is fine. The first email in the marketing automation campaign should be a welcome email. Do not ask for a commitment to the first email. This is going to drive people away. Simply let the customer know that the company exists. Then, use marketing automation to conduct a drip campaign to build a relationship with the recipient. Over time, he or she is going to become warm to the services or products of the company. As a result, he or she will become easier to convert once there is a sense of loyalty. This may take some time; however, thanks to marketing automation, there is next to no effort put in on the part of the marketing team. This allows the company to free up its valuable man-hours to work on other facets of the growing business.
During the course of this piece, we have discussed the process of nurturing leads into paying customers; however, the process does not stop with the first sale. The process of lead nurturing eventually turns into customer nurturing once that person has become a loyal customer the first time. The goal is to sell that person additional products over the course of time. Later on, the customer might even become a loyal advocate for the company itself.
There are many ways a client nurturing campaign might take place. One of the key ways companies can keep people engaged through a customer nurturing strategy is to take a look at what the person has bought in the past. Then, try to encourage that person to take a look at similar items or products in the company’s store. For example, there might be examples of products that tend to work well together. Start with these. There might even be other services that can make their current product more effective. This might be an effective strategy as well.
One of the most effective customer nurturing campaigns involves selling the person upgrades to an existing product they might have. This might include a new generation of current software or a new electronic device that represents an upgrade over the current one. After all, if the person bought the first generation, then he or she might be interested in the new version as well. There are ways to do this in a friendly but straightforward manner that can build the loyalty of customers. It can be helpful to look at a few customer nurturing examples along the way. This can be a solid strategy.
Once the person has become a repeat customer, the process still doesn’t stop there. Eventually, the customer should become an advocate for the products and services of the company. Then, he or she will become a de facto part of the marketing team. He or she will start to share the good news of everything the company sells with friends, family members, and maybe even complete strangers. This is how companies will know they have truly done a good job on the marketing front. Not only do they have a valued customer who will continue to come back and buy more products and services but that person will also become an advocate for the company as well.
Resources for SaaS Marketers
As B2B companies begin to lay the foundation for their marketing efforts, it’s often executed in a ‘point and shoot’…
This article first appeared on TheNewNewThing.com. Mattermark and Drift recently put together a study of the 50 fastest-growing B2B companies…