MarTech CEOs Place Big Bet on Integrate
Industry Leader in Demand Orchestration Completes Series D Growth Funding to Meet Market Demand
PHOENIX, July 19, 2017 /PRNewswire/ — Integrate, the pioneer and market leader in demand orchestration software – a large and rapidly growing segment of marketing technology – announced today that it secured $8 million in equity capital from new and existing investors to meet customer demand and further enhance its software. The company has now raised $35 million in venture capital since its inception in 2010.
The Series D round was led by new investor Iron Gate Capital and existing investors Foundry Group and Forte Ventures. Also participating were existing investors Comcast Ventures, Liberty Global and new investor Chestnut Street Ventures. Integrate also attracted investment from MarTech luminaries who have collectively created $4.7 billion in shareholder value. This includes: Scott Dorsey, founder and CEO of ExactTarget (acquired by Salesforce); Reggie Bradford, founder and CEO of Vitrue (acquired by Oracle); David Karnstedt, CEO of Efficient Frontier (acquired by Adobe); and Dan Springer, CEO of Responsys (acquired by Oracle). “The participation of such experienced veterans is a clear sign of validation for Integrate,” said Dorsey, who invested via High Alpha Capital, a venture studio where he serves as managing partner, backing entrepreneurs building world-class enterprise cloud companies.
Integrate’s software tackles the last frontier of optimization in the B2B marketing stack, ensuring demand generation and top-of-funnel marketing programs yield results. “When I founded Integrate, I knew that the marketing technology industry was going through a transformation that would lead to increased automation and the need to scale demand to meet marketing’s revenue contribution mandate,” said Founder and CEO Jeremy Bloom. “Today, this transformation is only accelerating. The relentless focus B2B marketers must place on building the top of the funnel is driving more value in the sales pipeline. Integrate’s latest fundraise ensures we continue to innovate our offering and further invest in our customers’ success.”
The company is experiencing a rapid expansion in its marquee customer base of enterprise and mid-market organizations, serving over 400 customers including brands such as Dell, Salesforce, Workday, Iron Mountain and ServiceNow. Integrate’s annual recurring subscription revenue nearly tripled this past year, and it generated positive operating cash flow for the past four fiscal quarters.
Integrate is a marketing technology provider of demand orchestration software, enabling marketers to automate top-of-funnel demand marketing efforts. The software works with marketing automation and CRM systems, as well as ABM and predictive software, to build predictable demand marketing engines. The end results are more efficient marketing organizations, cleaner, faster prospect data and scalable contributions to pipeline and revenue. Visit www.integrate.com or follow @integrate to learn why innovative companies like Dell, Rackspace and Iron Mountain choose Integrate.
Perspective from the latest Integrate investors:
“Integrate has made significant investments in managing the complex flow of prospect data into the B2B organization and now serves as the de-facto standard for this type of data exchange,” said Reggie Bradford SVP, Oracle Startup Ecosystem & Accelerator. “I’m optimistic they will own the demand orchestration category.”
“The martech landscape is exceedingly crowded and as a result we evaluate numerous, often inconsequential opportunities. However, in Integrate we saw the leader in a critical final piece of optimization needed by the industry. It’s remarkable growth and significant enterprise adoption from some of the leading B2B brands in the world underscores this. Our diligence confirmed its product is world class and we consider its executive team one of the strongest we’ve backed,” said Ryan Pollock, managing partner at Iron Gate.
“The B2B marketing space is ready for explosive growth and I believe that software will be the connective tissue that brings disparate marketing systems together to make this happen,” said David Karnstedt, former CEO of Efficient Frontier and industry veteran. “Integrate provides results tied to qualified leads and revenue which I believe will be the next wave of marketing.”
“We’ve been investors in Integrate since 2010 and have participated in every round of financing,” commented Seth Levine, partner at Foundry Group. “We are big believers that Integrate has distanced itself from the noise in the space and is truly the leader in the category it created.”
“B2B marketers are under pressure to be more efficient and effective at contributing to sales pipeline and customer revenue. We see it every day. Integrate is playing an important role for a growing, impressive list of B2B brands to tackle one of the most challenging parts of the process – top-funnel marketing,” said Scott Dorsey, Managing Partner at High Alpha; co-founder, former CEO of Exact Target.